Habit Change
Changing everyday habits.
Habit Change is a behaviour-change campaign designed to make the consequences of everyday plastic use impossible to ignore.
The identity is built around a simple idea: lasting change starts with one small action. Individual actions connect, repetition creates habits, and habits create change.
The idea runs through the identity, campaign and communications — from a modular brand mark built from repeated forms to imagery that makes the lasting impact of a single plastic bag visible.
From small actions come lasting change.
Habits are built through repetition. One small action connects to another, building momentum until a new habit begins to form.
The identity brings this idea to life. A single circular form develops into a repeated system of shapes that come together to create the Habit Change mark.
The wider visual identity extends this principle through bold typography, a vibrant everyday colour palette and a flexible graphic language designed to make simple messages impossible to ignore.
